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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Bad taste takes a while to show up, but as soon as it does it’s embarrassing. How to avoid it? Start by keeping it simple. If in doubt, leave it out. The half life of crap In her book The Mesh, Lisa Gansky talks about “the half life of crap” – about cheap manufactured products and how long they last. Or rather don’t last. Her point is that the half life of crap products is way too short. They get boring or they break. They end up at the back of your garage or as land fill. Our poor planet can’t afford To View More >>

This entry was posted in Marketing by Ian Baugh

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   We spoke to Jinal Govind, a landscape and wedding photographer who grew up in windy Wellington, and still calls the city his home – all about pursuing a career as a photographer and staying inspired.    Photography is something Jinal has had a passion for, ever since he was a young boy who picked To View More >>

This entry was posted in Stories by Charlotte Baugh

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>

This entry was posted in Marketing by Megan DiPiero

Our Album of the Week features the wedding of Kathryn and Alexander, and photography by Natalija Brunovs from We Are All Stardust (AUS). Natalija shared a few thoughts about the day and the album design with us below. "I really enjoyed the laid-back elegance of these two. They had a minimalist feel but with gorgeous little details, where it really counted." "Likewise, their album design reflected that attitude. We went for a spacious modern design, letting images breath on the page, a truly “less is more” attitude. It can be so hard to cull back the selection To View More >>

This entry was posted in by Victoria Hollings

We came across this lovely Portrait Album with Photography by John Shetron (US) as it went through the bindery. It's a 12x8 Panorama Flushmount Portrait Album with offset-printed Tintoretto pages and a Carbon Buckram cover. Portrait Albums are great for family photography and to commemorate special days – especially a 90th birthday! Panorama Flushmount pages, with no split at the spine, invite big, bold imagery. This 12x8 album allows for a 12x16 full bleed image. John also sent through a great portrait, "The 90-year-old birthday "boy" on the day of his celebration. Although To View More >>

This entry was posted in by Victoria Hollings

We spoke with Californian photographer and mentor, Glenn Lee Robinson, about what makes a good mentor, how mentors have helped him, and what advice he’d give to those seeking one. Glenn began taking photographs in 2010, when his friend gave him a canon DSLR. He quickly fell in love with the hobby and soon turned professional, photographing graduations, portraits and weddings. In 2015, he discovered the exhilaration and satisfaction of capturing outdoor landscapes. Now, his Hike & Shoot initiative focuses all his energy. Glenn puts his success down to being interested and resourceful, To View More >>

This entry was posted in by Alexandria Baugh

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

This entry was posted in Marketing by Megan DiPiero

Written by: Koby & Terilyn Brown – Archetype Studio Our boudoir line is called J’adore, which means ‘to adore’ in French. Brides book a J’adore shoot to create an amazing, intimate gift to give their groom on the wedding day. Imagine the groom receiving this album on the wedding day… Can’t you see the grin spread across his face when he opens this very special book? I’m pretty sure most grooms agree that this really is an amazing gift. Koby says it’s so much more than the bride even realizes. But there is another reason that a bride books To View More >>

This entry was posted in by Terilyn Brown

We’re truly grateful to the hundreds of photographers from around the world who took part in our Bragging Rights promotion. Here, in no particular order, are the people whose work we chose to celebrate the love and laughter, vibrant cultures, dramatic environments and compelling stories we see every day in the books and albums we make... Justine Ungaro is a lifestyle and wedding photographer based in Los Angeles. We choose two very different weddings from Justine. The first (above) was a Californian bohemian chic wedding - beautiful colours, gorgeous vintage dress, plentiful To View More >>

This entry was posted in , by Admin

We’re truly grateful to the hundreds of photographers from around the world who took part in our Bragging Rights promotion. Here, in no particular order, are the people whose work we chose to celebrate the love and laughter, vibrant cultures, dramatic environments and compelling stories we see every day in the books and albums we make... Ikonica are a group of Canadian wedding photographers, based in Toronto. The image above is from a lovely outdoor wedding with a beautifully lit reception held in the modern cellars of a vineyard! Ikonica also sent us an amazingly colourful To View More >>

This entry was posted in , by Admin